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perspective

             Countdown                                                                           P.O. Box 4368
             to IFE                                                                              Topeka, KS 66604
                                                                                                 (800) 367-4708 n (785) 266-0888
 June is one of our favorite months            projects and the importance of floral artist-      Fax: (785) 266-0333
      here at Super Floral. It’s when we get   ry to our world.                                  www.superfloral.com
to attend the International Floriculture
Expo for three days of seeing new prod-           n Toast to the Industry Reception              President/Publisher Travis Rigby
ucts, meeting old and new friends, and get-    This fun party on June 13, at the end of          Director of Finance/Operations Darin Osterhaus
ting topnotch education from some of the       Education Day, will include the announce-
biggest names in our industry. This year’s     ment of the winner of the “Merchandising          editorial
event is from June 13 to 15 in Chicago.        Award of Excellence” contest, sponsored
   I’m always excited about Education          by Super Floral and Syndicate Sales. We           Editorial Director David L. Coake
Day, and this year is no exception. I’m        can’t wait to recognize the best floral mer-       Staff Writer Fatima Oubaid
especially looking forward to hearing Phil     chandising in our industry.                       Contributing Writers Jon Bell
Lempert, the “Supermarket Guru,” offer
his insights on how grocery retailers can         Of course, the best part about attend-                                        Cindy Hanauer
and should use floral to attract more shop-     ing IFE is getting to meet with you, our                                         Matthew Kelly
pers into the stores.                          readers. If you are attending IFE, please                                        Cindy McGowan
   Phil is a nationally recognized consumer    make sure to stop by our booth, No. 1942.                                        Bill Schaffer, AIFD, AAF, PFCI
expert who has been featured on television,    I’d love to hear your thoughts about the                                         Kristine Kratt, AIFD, PFCI
on radio and in print. His keynote speech      magazine and our industry.
at noon June 13 will be a can’t-miss event.                                                      design
(You can get a preview of his speech on Page   a new chapter
51 in this issue.)                                                                               Graphic Designer/Photographer Carrie Burgoon
   Other highlights of this year’s show                           I’ll miss seeing Rita          Floral Design Coordinator Lori McNorton
include perennial favorites and some                           Peters, assistant vice presi-
new features:                                                  dent of floral at Hy-Vee, at       advertising
   n The Iron Designer Competition                             this year’s show. Rita is retir-
This always-entertaining and inspiring                         ing this month after many         Advertising Sales Director Lisa Strydom
event will feature 10 floral artists vying for  years of outstanding service to Hy-Vee and        Account Executive Teresa Salts
the coveted title on June 14.                  our industry.                                     Account Coordinator Ralph Granger
   n Flower Field Chat Session This               Rita has always been a great friend to
new event will offer a conversation with       Super Floral and has served as one of our         circulation
Detroit business owner and botanical artist    valued editorial advisers for nearly 15
Lisa Waud. Lisa was the visionary behind       years. She has led an outstanding floral           Circulation Coordinator Brenda Wettengel
the Detroit Flower House, a contempo-          operation, one that is admired throughout         Wholesale and Retail Florist Account Executive
rary floral installation that transformed       our industry. Her leadership, insights and
an abandoned house into a work of art.         enthusiasm about floriculture will be great-                                      Mary Lou Clark
She followed that up with Detroit Flower       ly missed. I wish you well, Rita, in this new     Circulation/Book Sales Marty Bean
Week, a floral conference that attracted        chapter of your life. sf
designers from around the world. Lisa, no                                                                                          Judy Bent
doubt, will have much to say about these       Reach Editorial Director David Coake at                                             Terry Snook
                                               dcoake@superfloral.com or (800) 367-4708.
                                                                                                 technology

                                                                                                 Director of Technology Shawn Cusolito

                                                                                                 editorial advisers

                                                                                                 John Agnew, Whole Foods Market, Inc.
                                                                                                 Bill Byland, N.G. Heimos Specialty Plants/

                                                                                                    Micky’s Minis
                                                                                                 Debora Coleman, Albertsons LLC
                                                                                                 Kevin Coupe, MorningNewsBeat.com
                                                                                                 Steve Daum, Floralife, Inc.
                                                                                                 Debbie Loche, Roche Bros.
                                                                                                 Ben Pauley, Passion Growers
                                                                                                 Stan Pohmer, Pohmer Consulting Group
                                                                                                 Cindy Rapshus, The Roy Houff Company

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4 WWW.SUPERFLORAL.COM / JUNE 2017
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