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table of contents

June 2017 / vol. 30, no. 6 / www.superfloral.com  departments

                                    17              4	perspective
                                                  	 Countdown to IFE

                                                    6	 planning tips
                                                  	 Calendar and merchandising ideas

                                                    9	 merchandising merit
                                                  	 Plants aplenty
                                                  12	 design of the month
                                                  	 Fun and functional
                                                  14	 workbench basics
                                                  	 Must-know halo
                                                  20	 fresh finds
                                                  54	 around the industry
                                                  57	 classified ads
                                                  	 advertisers index
                                                  	 editorial source guide
                                                  58	 stats & facts
                                                  	 The in-store experience

                                                  features

                                                  17	 The Trend of Green Living
                                                  	 Adding foliage to home décor offers
                                                  	 an easy way to go green.
                                                  23	 Chicago’s Sunset Foods
                                                  	 This upscale grocer reaps the rewards
                                                  	 from a renewed focus on flowers.
                                                  33	 The Super Floral Q&A
                                                  	 Get acquainted with WF&FSA’s new
                                                  	 executive VP, Molly Alton Mullins.
                                                  37	 The Prepared Mind is a Wonderful Thing
                                                  	 Words are free, but it’s how you use
                                                  	 them that adds value.
                                                  41	 The Super 10
                                                  	 Super Floral’s exclusive annual listing
                                                  	 of the nation’s top grocery companies.
                                                  47	 Floral Designer Earnings
                                                  	 U.S. Bureau of Labor Statistics reveals
                                                  	 wages of floral designers across the country.
                                                  51	 IFE Keynote Speakers
                                                  	 A look at the big names attendees can
                                                  	 expect to hear at the 2017 International
                                                  	 Floriculture Expo.

                   23                             On the Cover
                                                  Cecilia Barrera, floral staff member, finishes an arrangement in the
                                                  in-store floral department at Sunset Foods’ Lake Forest, Ill., store.

                                                  3june 2017 / www.superfloral.com
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