Page 7 - Super Floral > April 2017
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merchandising merit

Bee Happy

 Creative floral department
 creates a buzz with a lively
 bee-themed display.

                                    At Queen’s Price Chopper in Overland Park,
                                    Kan., Floral Director Robin Byrd created a bright,
                                    happy, bee-inspired black-and-yellow display to
                                    keep summer sales alive. With a focus on both
                                    fresh and permanent flowers and plants in vibrant
                                    yellow hues, including sunflowers, Gerberas,
                                    Kalanchoes and Chrysanthemums — as well as
                                    whimsical bee-themed giftware and decorative
                                    accessories — the detailed and impressively exe-
                                    cuted display was a hit with customers and gener-
                                    ated lots of impulse sales for the floral department
                                    during a non-holiday period. sf

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