Page 4 - Super Floral > April 2017
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perspective

Remembering                                                                      President/Publisher Travis Rigby
Bobbi                                                                            Director of Finance/Operations Darin Osterhaus

 With the passing of Bobbi                During one phone conversation,         editorial
           Ecker Blatchford, AIFD,     about five years ago, Bobbi said
AAF, PFCI, in February, the floral      she wanted to “hear my story.” She        Editorial Director David Coake
   industry lost one of its most pas-  added, “Everyone has a story, and         Staff Writer Fatima Oubaid
sionate and beloved ambassadors.       each is different and unique and          Contributing Writers Cindy Hanauer
She was a true icon of our industry,   fascinating, and I love to know them
and her influence will continue long    all.” She had little interest in telling                                Cindy McGowan
after her death at the age of 85.      me her story that time; she was just                                    Matthew Kelly
   Bobbi’s 60-plus years in the        interested in hearing mine.                                             Bill Schaffer, AIFD, AAF, PFCI
industry began in her family’s floral                                                                           Kristine Kratt, AIFD, PFCI
and greenhouse operation in               Bobbi received many accolades
Waverly, Iowa. She later started her   throughout her long career, includ-       design
own company, The Flora Pros, and       ing being honored at the first-ever
was a well-known speaker, a highly     flower-naming ceremony at the              Graphic Designer/Photographer Carrie Burgoon
sought-after product and marketing     International Floriculture Expo           Floral Design Coordinator Lori McNorton
consultant, an award-winning floral     in 2010. The name chosen for the
designer — and so much more. She       hybrid tea rose was, fittingly, ‘Bobbi     advertising
was a mentor and inspiration to an     Ecker High & Icon’.
untold number of floral profession-                                               Advertising Sales Director Lisa Strydom
als, including me.                        Her good friend, Michael Schrad-       Account Executive Teresa Salts
   I first met Bobbi around 35 years    er of Schnuck Markets, announced          Account Coordinator Ralph Granger
ago at a NeMoKan (Nebraska, Mis-       the award, concluding his remarks
souri and Kansas) floral convention     with these words: “The best gift to re-   circulation
in Salina, Kan. I had traveled there   ceive is that of being mentored. How
with a group of retail and wholesale   blessed we have been for the years        Circulation Coordinator Brenda Wettengel
florist friends from Denver, Colo., my  that she has shared her expertise         Wholesale and Retail Florist Account Executive
then home, for the convention.         and mentored us as floral industry
   Bobbi immediately caught my at-     professionals. For that we honor you,                                      Mary Lou Clark
tention in her bright sunshine-yellow  thank you and extend heartfelt wish-      Circulation/Book Sales Marty Bean
dress, white turban and yellow wide-   es beyond simple words of expres-
brimmed hat cocked to one side, with   sion with the ‘Icon’ rose.”                                                 Judy Bent
a flower over one ear, underneath                                                                                   Terry Snook
the brim of the hat. I had to meet        I, too, extend my gratitude to
that dramatic woman. With our first     Bobbi for her years of mentorship         technology
meeting, she treated me like we had    and friendship — not only to me
been friends for years. Bobbi never    but to everyone she encountered           Director of Technology Shawn Cusolito
met a stranger.                        throughout the industry.
   Through the years, I had frequent                                             editorial advisers
encounters or phone conversations         Bobbi, there will never be another
with her, mostly seeking her ideas     you, and although we all will miss        John Agnew, Whole Foods Market, Inc.
about articles for Super Floral and    you immeasurably, your presence           Bill Byland, N.G. Heimos Specialty Plants/
Florists’ Review magazines, and she    will be with us always. sf
always treated me as if we were the                                                               Micky’s Minis
closest of friends — like we had just  Reach Editorial Director David Coake at   Debora Coleman, Albertsons LLC
had coffee the previous week!          dcoake@superfloral.com or (800) 367-4708.  Kevin Coupe, MorningNewsBeat.com
                                                                                 Steve Daum, Floralife, Inc.
                                                                                 Debbie Loche, Roche Bros.
                                                                                 Ben Pauley, Passion Growers
                                                                                 Rita Peters, Hy-Vee, Inc.
                                                                                 Stan Pohmer, Pohmer Consulting Group
                                                                                 Cindy Rapshus, The Roy Houff Company

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