Page 3 - Super Floral > April 2017
P. 3

table of contents

APRIL 2017 / vol. 30, no. 4 / www.superfloral.com  departments

                                    10               4	perspective
                                    24             	 Remembering Bobbi Ecker Blatchford

                                                     6	 planning tips
                                                   	 Calendar and merchandising ideas

                                                    8	 merchandising merit
                                                   	 Bee happy

                                                   10	 design of the month
                                                   	 Seasonal refreshment

                                                   12	 workbench basics
                                                   	 Joyful teardrop

                                                   14	 cut flower	     	    	            	                                   	
                                                   	 Spray roses

                                                   18	 blooming plant
                                                   	 Gerberas

                                                   22	 fresh finds

                                                   38	 around the industry

                                                   41	 classified ads
                                                   	 advertisers index
                                                   	 product source guide

                                                   42	 stats & facts
                                                   	 Wedding spending

                                                   features

                                                   20	 Cascade Bouquets
                                                   	 They’re back! And here’s what you need to
                                                   	 know to design today’s modern versions.
                                                   24	 Success in Spades for Palisades
                                                   	 How this Portland-area floral department
                                                   	 became the go-to store for community
                                                   	 weddings, events, gifts and décor.
                                                   28	 Wedding Simplicity
                                                   	 Ten tips for creating wedding florals
                                                   	 for minimalist brides on a small budget.
                                                   30	 Bridal Fashion Trends 2017
                                                   	 Our annual report on the wedding dress
                                                   	 styles you’re likely to encounter this season.
                                                   34	 The Super Floral Q&A
                                                   	 Sun Valley CEO and president, Lane

                                                               DeVries shares what guides his
                                                               business and personal lifestyle.
                                                   36	 Don’t Miss the Deadline!
                                                   	 It’s time to enter this year’s “Merchandising
                                                   	 Award of Excellence” contest.

                                                   On the Cover
                                                   Terri Strandberg (right), floral manager, and Holly Goble (left), floral
                                                   designer, at Palisades Floral, Garden & Gifts, the floral department in
                                                   Palisades Market Place in Lake Oswego, Ore.
                                                   Photo: David Deitering

                                                                    3april 2017 / www.superfloral.com
   1   2   3   4   5   6   7   8