Page 6 - Super Floral > September 2016 Issue
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building the display
   The team started planning the display about a month
ahead, choosing the color palette first. “We wanted to draw
people in with color — what’s bright and happy and goes with
the season,” Robin shares.

   Yellow, which she describes as a “show-stopper,” was a nat-
ural choice for a spring display, and the team made it the focal
color. The department already had a selection of containers in
trendy turquoise, so the team chose it as the contrast color.

   Robin ordered the plants from a local wholesaler, choosing
Kalanchoes and Begonias because they are strong sellers in the
area. The display also included yellow Chrysanthemums.

   The floral team upgraded all the plants in coordinating con-
tainers, sleeves and bows. “They were all dressed in our color
scheme,” Robin describes. The upscale looks appealed to the
store’s clientele, much of whom are high income and who buy
flowers and accessories to beautify their stylish homes. In fact,
the plants sold extremely well, and the team had to replenish
them at least four times during the promotion.

   Robin says displays like the eye-catching plant vignette are
important to keeping customers coming back to her depart-
ment. “Our displays are interesting and ever changing,” she
shares. “We give customers something to look at.” sf

(this page and opposite) This Mother’s Day/spring promotion appealed
to customers at Queen’s Price Chopper in Overland Park, Kan., with its
pleasing color palette and enticing selection of blooming plants and
home décor items.

(left photo) From left, Kelvin Frye, Syndicate Sales; Robin Byrd, Queen’s
Price Chopper; Laura Shinall, Syndicate Sales; and Cynthia McGowan,
Super Floral, celebrate Robin’s Honor Award for Best Plant Display at
June’s International Floriculture Expo in Chicago. Co-winner Phyllis Shea
was unable to attend.
Photo: Michael Poliskey/International Floriculture Expo

                    13september 2016 / www.superfloral.com
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