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salesBaskets of
Roche Bros. wins the 2016                Janet Markowicz, floral manager at Roche Bros. in Millis, Mass., had always
“Merchandising Award                  wanted to create a basket display for Easter, but previous floral departments she
of Excellence” contest.               worked in didn’t have the right space or display elements. Her current store had
                                      just what she needed to fulfill her vision for Easter 2016, and the resulting display
by cynthia l. mcgowan                 gave shoppers a delightful trip down the bunny trail.

                                         Janet and her team created two giant Easter baskets and filled them with holiday
                                      favorites from produce, floral and other store departments. She supplemented

16 www.superfloral.com / august 2016
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