Page 2 - Super Floral > July 2016 Issue
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table ofcontents                          july 2016

www.superfloral.com / vol. 29, no. 7      departments

                                                   4	 perspective
                                                  	 Introducing our new leader

                                                   6	 planning tips
                                                  	 Calendar and merchandising ideas

                                                   8	 merchandising merit
                                                  	 Festive details

                                                  10	 hot options
                                                  	 Winter balloons

                                                  12	 design of the month
                                                  	 Traditional Christmas

                                                  14	 workbench basics
                                                  	 Varied elements

                                                  16	 blooming plant
                                                  	 Amaryllis

                                      8 36	 around the industry

                                                  39	 new products

                                                  41	 classifieds

                                                  41	 ad index/editorial source guide

                                                  42	 stats & facts
                                                  	 Christmas sales

                                          features

                                          18	 A floral destination
                                          	 A Price Chopper store’s makeover
                                          	 grows sales and customer excitement.

                                          22	 Inspiring Christmas displays
                                          	 Festive presentations of merchandise
                                          	 promise to entice holiday shoppers.

                                          28	 Five steps to holiday success
                                          	 Here’s how not to be a merchandising
                                          	 grinch this winter season.

                                          30	 2016 Christmas Planner
                                          	 Four on-trend holiday themes to inspire
                                          	 and prepare you for the 2016 season.
                                      12  35	The Super Floral Q&A

                                          	 Katie McConahay of New Seasons
                                          	 Market tells why she looks for
                                          	 employees who are problem-solvers.

                                                    3july 2016 / www.superfloral.com
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