Page 8 - Super Floral > May 2016 Issue
P. 8

IFwiEnn’isng partnerships

    Collaborations with United Fresh, FMI Connect and Global Cold
Chain Expo promise more business opportunities for floral attendees.

   After last year’s successful co-location         The positive energy is carrying over to the  ing, and we are incorporating some unusual
with two large industry associations, orga-      2016 show, Christine says, with an increase     fresh produce into the designers’ toolboxes.”
nizers of the International Floriculture         in the number of buyers expected to visit
Expo (IFE) are looking to offer an even big-     the 61,000-square-foot floral exhibition hall,     n Innovation Battlefield. In this new
ger and better show this year. In fact, they’ve  which also is an increase from last year. In    event, a live audience will see demonstra-
added a third event partner, giving the show     fact, she shares, “We have had a number         tions of new products and vote for their
more value for floral buyers and exhibitors.     of exhibitors who have never exhibited or       favorites using the IFE app.
                                                 have not in many years sign up to exhibit
   Joining the United Fresh Produce              in 2016. We are looking forward to the best        n Fun networking. Floral attendees
Association’s United Fresh and the Food          show yet.”                                      will gather from 5 to 7 p.m. June 20 for the
Marketing Institute’s FMI Connect as IFE                                                         IFE Toast to the Industry Reception, where
partners is the Global Cold Chain Expo.          interactive education                           winners of the “Merchandising Award of
For the price of one IFE badge, attendees           The education program will take place        Excellence” contest will be presented by
will be able to visit all four shows at Chica-   all day Monday, June 20, with one morning       Super Floral and Syndicate Sales, Inc., and
go’s McCormick Hall from June 20 to 22.          session each on June 21 and 22. Sponsored       IFE will announce the recipient of this year’s
                                                 and produced in partnership with burton +       Flower Naming Ceremony honor.
   “We are thrilled to welcome the Global        BURTON, the sessions will be “interactive
Cold Chain Expo, featuring 25,000 square         and collaborative,” Conference Coordinator         On these pages, we offer other highlights of
feet of exhibits, including material handling,   Lora Burns says.                                the show as well as a synopsis of the education
warehousing, construction, supply chain                                                          sessions to help you plan your schedule while
and logistics solutions, and transportation         “Expect some fresh new faces from inside     in Chicago. And on Pages 31-34, take a look at
providers,” remarks Christine Salmon, IFE        and even outside the industry offering          some of the new products suppliers will be show-
show manager. “Undoubtedly, the addition         valuable perspective,” she shares. “This        casing on the exhibit floor.
of Global Cold Chain will be an attraction       year we’re also bringing in consultants who
for visitors and our floral exhibitors alike.    have conducted successful promotional             key facts
The partnerships hold true to our promise        campaigns in European supermarkets, and
of covering every aspect of the floral indus-    we’ll talk about how to implement similar           WHAT International Floriculture Expo
try, from supply to retail.”                     promotions in U.S. markets.”                        WHEN Education: June 20
                                                                                                     Exhibits: June 21-22
   Response to last year’s first-time collabo-   popular features                                    WHERE McCormick Place
ration with United Fresh and FMI Connect            Other highlights of the 2016 show include:       Chicago, Ill.
was extremely positive, Christine shares. “It       n The Iron Designer competition.                 EXHIBITORS More than 225 on
truly ignited a renewed sense of energy at       Featuring several designers in a lighthearted       over 61,000 square feet of
our show, where produce and floral teams         competition, “Iron Designer is one of the           exhibition space
could visit together,” she elaborates. “The      most popular events,” Christine expresses.          REGISTER TO ATTEND
fusion of floral and produce produced a          “It is a perfect mix of design and network-
one-stop shopping environment for some                                                               EXHIBITING INFORMATION
of the biggest buyers in the world.”                                                       

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