Page 2 - Super Floral > April 2016 Issue
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table ofcontents                                                 april 2016

www.superfloral.com / vol. 29, no. 4                             departments

ON THE COVER: Photo of Phalaenopsis courtesy of Silver Vase                4	 perspective
                                                                         	 Embracing the DIY culture

                                                                           6	 planning tips
                                                                         	 Calendar and merchandising ideas

                                                                           8	 hot options
                                                                         	 Jewel tones

                                                                          10	 design of the month
                                                                         	 Colorful combinations

                                                                          12	 workbench basics
                                                                         	 Foam prep

                                                                          14	 cut flower
                                                                         	 Phalaenopsis

                                                                          16	 blooming plant
                                                                         	 Phalaenopsis

                                                             10 36	 around the industry

                                                                          38	 new products

                                                                          41	 classifieds

                                                                          41	 ad index/editorial source guide

                                                                          42	 stats & facts
                                                                         	 Wedding sales

                                                                 features

                                                                 21	 The friendly florists of Shop ’n Save
                                                                 	 The floral department grows thanks to
                                                                 	 engaging customer service and an
                                                                 	 expanded product selection.

                                                                 28	 Best practices for weddings
                                                                 	 Follow these steps to ensure you are
                                                                 	 making brides happy while adding to
                                                                 	 your bottom line.

                                                                 30	The Super Floral Q&A
                                                                 	 Rita Peters, of Hy-Vee, discusses
                                                                 	 nurturing future floral leaders.
                                                             14  32	 Don’t miss the deadline!

                                                                 	 Enter the all-new “Merchandising
                                                                 	 Award of Excellence” contest.

                                                                 34	 Halloween Planner
                                                                 	 Six months out: Time to order your
                                                                 	 Halloween offerings.

                                                                           3april 2016 / www.superfloral.com
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