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APRIL 2016 / WWW.SUPERFLORAL.COM

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Weddings

n A versatile design, 10
n Strategies to grow on, 28
n The latest data, 42

The Super Floral Q&A

Hy-Vee’s Rita Peters discusses
the importance of mentoring
future floral leaders, 30

Friendly service                     16

At Shop ’n Save, the floral
department engages customers
and grows sales, 21

Sell more orchids

Get care advice for cut and
potted Phalaenopses, 14-19

Last chance!                     28 30

April 30 is the deadline to en-
ter the “Merchandising Award
of Excellence” contest, 32
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