Page 2 - Super Floral > February 2016 Issue
P. 2

table ofcontents                          february 2016

www.superfloral.com / vol. 29, no. 2      departments

                                                    4	 perspective
                                                    6	 planning tips
                                                    8	 hot options
                                                   14	 merchandising merit
                                                   16	 design of the month
                                                   18	 workbench basics
                                                   38	 around the industry
                                                   39	 “merchandising award of
                                                   	 excellence” entry form
                                                   41	 classifieds
                                                   41	 ad index/editorial source guide
                                                   42	 stats & facts

                                      14 features

                                                   20	 Floral value
                                                  	 At Peterson’s Fresh Market, the floral
                                                  	 department supports the company’s
                                                  	 high-quality image.
                                                   25	 Spring bulb guide
                                                  	 What you need to know about the most
                                                  	 popular seasonal flowers and plants.
                                                   30	 Sky-high balloon sales for spring
                                                  	 Cheer your customers and inflate your
                                                  	 bottom line with these tips for the
                                                  	 season’s major holidays.
                                                   33	The Super Floral Q&A
                                                  	 Kathleen Martin of Sam’s Club
                                                  	 discusses the importance of teamwork,
                                                  	 goals for 2016 and her mission to
                                                  	 increase floral consumption.
                                                   34	 Courting promgoers
                                                  	 Three floral industry leaders share
                                                  	 ways to entice teens into your

                                      20 	 department and increase prom sales.

                                      3february 2016 / www.superfloral.com
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