Page 2 - Super Floral > January 2016 Issue
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table ofcontents                          january 2016

www.superfloral.com / vol. 29, no. 1      departments

                                                    4	 perspective
                                                    6	 planning tips
                                                    8	 hot options
                                                   10	 design of the month
                                                   12	 workbench basics
                                                   14	 cut flower
                                                   38	 around the industry
                                                   40	 new products
                                                   41	 classifieds
                                                   41	 ad index/editorial source guide
                                                   42	 stats & facts

                                      10 features

                                                   18	 Grow floral sales in 2016
                                                  	 Create effective marketing strategies
                                                  	 with the latest consumer research.
                                                   20	 A profitable move for floral
                                                  	 A storewide renovation for Albrecht’s
                                                  	 Delafield Market makes floral a
                                                  	 destination department and 	
                                                  	 increases sales.
                                                   24	 Eight ways to boost your
                                                   	 Valentine’s Day business
                                                  	 What you can do now to maximize
                                                  	 sales floor potential during the holiday.
                                                   26	 Radiant roses
                                                  	 Rose breeders reveal the hottest
                                                  	 varieties for Valentine’s Day.
                                                   31	 Sellable sentiments
                                                  	 Entrants in our 2015 merchandising
                                                  	 contest created unique Valentine’s Day
                                                  	 displays in their floral departments.
                                                   34	The Super Floral Q&A

                                      12 	 Joe Don Zetzsche of H-E-B tells how
                                                  	 leading a goal-oriented life has
                                                  	 shaped his success.

                                                   37	 Women’s Day opportunities
                                                  	 Industry leaders encourage all floral
                                                  	 professionals to join in promoting the
                                                  	 March 8 holiday.	

                                                                           3january 2016 / www.superfloral.com
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