Page 2 - Super Floral > November 2015 Issue
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table ofcontents                           november 2015

www.superfloral.com / vol. 28, no. 11      departments

                                                     4	 perspective
                                                   	 Holiday salesmanship

                                                     6	 planning tips
                                                   	 Calendar and merchandising ideas

                                                     8	 merchandising merit
                                                   	 Christmas spirit
                                                    10	 hot options
                                                   	 Airy innovations
                                                    12	 design of the month
                                                   	 Winter topiary
                                                    14	 workbench basics
                                                   	 Towering nutcrackers
                                                    16	 cut flower
                                                   	 Alstroemeria

                                       8 36	 around the industry

                                                    38	 new products
                                                    41	 classifieds
                                                    41	 ad index/editorial source guide
                                                    42	 stats & facts
                                                   	 Garden sales

                                           features

                                                    21	 The neighborhood florist
                                                   	 West Seattle Thriftway has earned the
                                                   	 trust and business of the community.
                                                    26	 Christmas countdown
                                                   	 Last-minute strategies to make sure 	
                                                   	 you are ready for the holiday rush.
                                                    28	 Poinsettia pointers
                                                   	 Seven tips that will help you sell even
                                                   	 more of these customer favorites.
                                                    31	 Bedding plants for 2016
                                                   	 Check out breeders’ and suppliers’

                                       28 	 latest varieties for spring sales.

                                                    34	 Mother’s Day Planner
                                                   	 Six months out: Time to order your
                                                   	 Mother’s Day offerings.

                                       3november 2015 / www.superfloral.com
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