Page 2 - Super Floral > October 2015 Issue
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table ofcontents                           october 2015

www.superfloral.com / vol. 28, no. 10      departments

                                                     4	 perspective
                                                   	 Sympathy partnerships

                                                     6	 planning tips
                                                   	 Calendar and merchandising ideas

                                                     8	 hot options
                                                   	 Leaf motifs
                                                    10	 design of the month
                                                   	 Autumnal abundance
                                                    12	 workbench basics
                                                   	 Bejeweled succulents
                                                    14	 cut flower
                                                   	 Dahlia
                                                    18	 foliage plant
                                                   	 Succulents

                                       12 36	 around the industry

                                                    38	 new products
                                                    41	 classifieds
                                                    41	 ad index/editorial source guide
                                                    42	 stats & facts
                                                   	 Sympathy spending

                                           features

                                                    20	2015 Honor Award winners
                                                   	 Recipients are recognized for their
                                                   	 appealing cross merchandising and
                                                   	 expert use of color.
                                                    25	 Modern memorials
                                                   	 Five classic floral tributes refreshed
                                                   	 for today’s celebratory services.
                                                    29	 Growing the sympathy flower
                                                    	business
                                                   	 Get strategies for increasing sales
                                                    	 of floral tributes and reducing the use

                                       18 	 of “In lieu of ...”

                                                    34	 Administrative Professionals
                                                    	 Day/Week Planner
                                                   	 Six months out: Time to order your
                                                   	 Administrative Professionals
                                                   	 Week offerings.

                                                                            3october 2015 / www.superfloral.com
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