Page 10 - Super Floral > October 2015 Issue
P. 10

Cro    Best                                                            dising


      ss erchan

    best cross merchandising

      WINNER Leilani Quinata and Stater Bros. Markets
      Team 139
      STORE Stater Bros. Markets; Murrieta, Calif.
      THEME Head Over Heels In Love

   stater bros. contest

   Stater Bros. Markets encourages excellence in merchandising
   through a chainwide floral display contest. The company has
   eight districts, and there are two winners per district — one is for
   display creativity, best use of space, theme, signage and cross
   merchandising, and the other is based on increased department
   sales over the previous year. Leilani Quinata and her team won
   the display creativity award for their district this year with their
   “Head Over Heels In Love” promotion.

                                                                               (this page, above) Iconic cartoon character Betty Boop drew customers into
                                                                               see the large selection of Valentine’s Day products at Stater Bros. Markets in
                                                                               Murrieta, Calif.

                                                                               (this page, top) The product selection included a full range of cross-merchandised
                                                                               products, from baked goods to beverages.

                                                                               (this page, left) Leliani Quinata is shown with the vase she and her team received
                                                                               for winning the Honor Award for Best Cross Merchandising.

                                                                               (opposite page, top) Signage featured Betty Boop in various poses and locations,
                                                                               including near the cross-merchandised items.

                                                                               (opposite page, bottom) Glittery high-heeled shoe containers were a huge hit
                                                                               with shoppers.

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