Page 10 - Super Floral > September 2015 Issue
P. 10

Best                                  e



best signage

WINNER Beth Hennessy and the Hy-Vee Oakland Road
Floral Shop
LOCATION Cedar Rapids, Iowa
THEME Roses Around the World

                                                  (this page, above) The Hy-Vee Oakland Road Floral Shop in Cedar Rapids,
                                                  Iowa, educated customers about rose production in this “Roses Around the
                                                  World” display.

                                                  (this page, top right) Map-themed signage enhanced the rose tour theme.
                                                  (this page, left) Holland was represented with an iconic windmill. Large easy-
                                                  to-read signage denoted the various stops on the tour.

                                                  (opposite page, top) Arden Börgen, founder and CEO of Börgen Systems, left,
                                                  and Cynthia McGowan, editor in chief of Super Floral, right, congratulate Beth
                                                  Hennessy at June’s International Floriculture Expo in Chicago, Ill., where she
                                                  was presented the Honor Award for Best Signage.

                                                  Photo: International Floriculture Expo/United Fresh Produce Association

                                                  (opposite page, bottom) The tour included a stop in Miami, recognizing its role
                                                  as the entry point for most flowers that are imported into the United States.

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