Page 2 - Super Floral > August 2015 Issue
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table ofcontents

                                                                     12  august 2015

                                                                     22  departments

www.superfloral.com / vol. 28, no. 8                                      4	 perspective
                                                                         	 Champion merchandising
ON THE COVER: Photo of girl with sunflower courtesy of Fleuroselect
                                                                          6	 planning tips
                                                                         	 Calendar and merchandising ideas

                                                                          8	 hot options
                                                                         	 Holiday balloons
                                                                         12	 design of the month
                                                                         	 Sporty sensations
                                                                         16	 cut flower
                                                                         	 Sunflower
                                                                         20	 blooming plant
                                                                         	 Ornamental pepper
                                                                         38	 around the industry
                                                                         40	 new products
                                                                         41	 classifieds
                                                                         41	 ad index/editorial source guide
                                                                         42	 stats & facts
                                                                         	 2015 social media

                                                                         features

                                                                         22	 Grand-champion display
                                                                         	 Hy-Vee in Albert Lea, Minn., wins
                                                                         	 the 2015 “Merchandising Award of 	
                                                                         	 Excellence” contest.
                                                                         27	The Super Floral Interview:
                                                                         	 Winning displays 	
                                                                         	 Rita Peters of Hy-Vee tells how the 		
                                                                         	 company uses our contest to encour-	
                                                                         	 age great floral merchandising.
                                                                         28	 New styles in bouquets 		
                                                                         	 Top suppliers showcase the latest
                                                                         	 looks in flowers and colors.
                                                                         31	 IFE’s successful partnership
                                                                         	 The collaboration with United Fresh 	
                                                                         	 and FMI brings new excitement to the
                                                                         	 floral show.
                                                                         36	 2015 Valentine Planner
                                                                         	 Six months out: Time to order your 	
                                                                         	 Valentine’s offerings.

                                                                                               3august 2015 / www.superfloral.com
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