Page 3 - Super Floral > July 2015 Issue
P. 3

planning tips                                                      Take photos of your displays!
                                                                   The deadline has passed for the 2015
july                                                               “Merchandising Award of Excellence”
        sun                                                        contest, sponsored by Super Floral and
              12                                                   Börgen Systems, but you can enter
                                                                   displays created this summer in the 2016
                                                                   contest. We’ll announce details in an
                                                                   upcoming issue. In our August issue, we’ll
                                                                   announce the winners of the 2015 contest.

                          mon               tue         wed               thu         fri                     sat

                                 13  If you are an                 Help shoppers                        Eid al-Fitr
                                     FTD member,                   show their love                      (End of
                                     make plans                    with a display                       Ramadan)
                                     for FTD Good                  for Parents Day
                                     Neighbor Day                  (July 26).
                                     (Sept. 2).
                                                             15 16 17 18
                                                   14
                                                                                              Plan a
Teleflora Make    Introduce          Consider pro-                                            picnic-themed
Someone                              moting a design                                          vignette for
Smile Week        customers to       demo event for                                           Labor Day
(19-25)                              Friendship Day                                           (U.S.A.,
                  Father-In-Law      and Sisters Day                                          Canada,
             19   Day (July 30)      (both Aug. 2).                                           Sept. 7).
                  with signage                               22 23 24 25
                                                   21
                  and themed

                  gifts.       20

august                    mon                           wed               thu                 fri
sun                                         tue                    Father-In-Law                        sat
                                                               29  Day                Include prod-
Parents Day                          Plan for                                         ucts from other            1
Tisha B’Av                           National Grand-                             30   departments                8
                                     parents Day                                      in a vignette            15
             26 27                   (Sept. 13), and                                  for Resurrect            22
                                     order themed                                     Romance Week
                                     merchandise.                                     (Aug. 9-15).

                                                   28                                               31

Friendship Day Civic Holiday         Order                          Plan a
Sisters Day       (Canada)           merchandise for                display for
                                     Rosh Hashana                   National
             23                      (Jewish                        Hispanic               7
                                     New Year,                      Heritage Month
                                     Sept. 14-15).                  (Sept. 15-
                                                                    Oct. 15).
                                                    4        56

Resurrect         Offer themed       Plan a storewide              Choose your
Romance Week      merchandise in     fall festival for             theme for
(9-15)            a fun back to      the first day of              Valentine’s Day
                  school display.    autumn                        (Feb. 14), and
                                     (Sept. 23).                   start planning
                                                                   your promotion.

             9 10 11                                         12 13 14

                  Promote FTD        Order pink-                   If you offer Fair  Create a
                  Good Neighbor      themed                        Trade products,    picnic-themed
                  Day (Sept. 2),     products for                  plan for Fair      vignette for
                  and publicize      National Breast               Trade Month        Labor Day
                  your plans via     Cancer Aware-                 (Oct. 1-31).       (U.S.A.,
                  social media.      ness Month                                       Canada,
                                     (Oct. 1-31).                                     Sept. 7).

             16 17 18                                        19 20 21

6 www.superfloral.com / july 2015
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