Page 2 - Super Floral > July 2015 Issue
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table ofcontents                           july 2015

www.superfloral.com / vol. 28, no. 7       departments

                                                      4	 perspective
                                                      6	 planning tips
                                                      8	 merchandising merit
                                                    10	 hot options
                                                    12	 design of the month
                                                    14	 workbench basics
                                                    16	 cut flower
                                                    18	 blooming plant
                                                    38	 around the industry
                                                    39	the super floral interview
                                                    	 Glenna Bethay of Alexander’s
                                                    	 Highland Market
                                                    40	 new products

                                      12 41	 classifieds

                                                    41	 ad index/editorial source guide
                                                    42	 stats & facts

                                           features

                                                    21	 Statement piece
                                                    	 The floral department at Gerrity’s
                                                    	 Supermarkets sends a message of 		
                                                    	 freshness and quality.
                                                    25	 2015 Christmas Planner
                                                    	 Four themes to inspire and prepare
                                                    	 you for the holiday season.
                                                    30	 The Christmas race 			
                                                    	 Start your engines! Drive holiday 		
                                                    	 sales with a few pointers from a
                                                    	 floral pro.
                                                    35	 Seeing green
                                                    	 A handy guide to the top-selling

                                      14 	 holiday evergreens.

                                      3july 2015 / www.superfloral.com
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