Page 2 - Super Floral > June 2015 Issue
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table ofcontents                          june 2015

www.superfloral.com / vol. 28, no. 6      departments

                                           4	 perspective
                                           6	 planning tips
                                           8	 merchandising merit
                                          10	 hot options
                                          12	 workbench basics
                                          14	 cut flower
                                          18	 blooming plant
                                          57	 classifieds
                                          57	 ad index/editorial source guide
                                          58	 stats & facts

                                           features

                                      12

                                                    21	 A standard of excellence at Gelson’s
                                                    	 Floral enhances this upscale grocer’s 	
                                                    	 repuation for service and quality.

                                          29	 Floral trends 2015
                                          	 Designers weigh in on this year’s 		
                                          	 notable arrangement styles.

                                          35	The Super Floral Interview:
                                          	 Color strategies	   			
                                          	 Laurie Pressman of the Pantone 	
                                          	 Color Institute offers insights on
                                          	 color trends and their impact on
                                          	 your bottom line.

                                          37	 The Super 10
                                          	 Super Floral’s exclusive annual listing 	
                                          	 of the nation’s top grocery companies.

                                          49	 Hiring for floral
                                          	 Four retail professionals share 	
                                          	 their strategies for attracting and 	
                                          	 retaining floral employees.

                                          53	 The Expo keynote
                                          	 Susan Packard, co-founder of
                                      29  	 HGTV, 	will talk about ways to grow 	

                                          	 customer loyalty.

                                          3june 2015 / www.superfloral.com
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