Page 7 - Super Floral > February 2014
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the
hometown






experience Personal touches



make the difference
at Gary & Leo’s

Fresh Foods IGA.


BY CYNTHIA L. MCGOWAN
At Gary & Leo’s Fresh Foods IGA, visitors to the floral department will find a colorful
array of blooming and foliage plants, balloons, arrangements and more.
Photos: LaVerdure Time Dreams


At Gary & Leo’s Fresh Foods IGA in Havre, Mont., a city of they want, the staff will create custom looks while they shop. The
about 9,500 residents, the full-service floral department’s cus- department delivers for $3 and up, with Maggie transporting
tomers are treated like family. “We get to know our customers,” flowers in her own vehicle. She has delivered products as far as
shares Floral Manager Maggie Anderson. “We know their family 23 miles from the store but says most orders are cash and carry.
members; we know their names; we know their birthdays.” The department regularly provides family sympathy services.
Offering that hometown experience is part of the culture at For privacy, Maggie meets with family members in the floral
Gary & Leo’s and helps the store differentiate itself from com- workroom in the back of the store to discuss their needs and
petitors. “It’s the personal touch,” Maggie elaborates. “We go out show them options in consultation books.
of our way to get to know our customers.”
We pretty much
floral greeting

The 200-square-foot floral department is at the front of the have anything
store, greeting customers with coolers full of bright bouquets and customers would want.
pretty arrangements, display tables of appealing blooming and
foliage plants, and shelves of giftware. “You name it,” Maggie MAGGIE ANDERSON,
describes. “We pretty much have anything customers would want.” GARY & LEO’S FRESH FOODS IGA
Maggie and her part-time assistant change displays weekly to
keep customers’ interest in the department high. They move prod- The department has a contract with the local hospital to
ucts around, bring in new items and remove items past their provide arrangements to its gift shop, rotating every three
prime. “People may walk by [an item] one day and never see it, months with another local florist for the service. The gift shop
and you move it, and it’s gone,” she declares. doesn’t designate what types of arrangements to offer, but
Maggie has found that baby items sell best. She also provides
full-service convenience bud vases that are appropriate for any occasion as well as a
The coolers are kept fully stocked with bouquets or arrange- few “get well” items. On the whole, though, “I try to keep it
ments for customers to grab and go, but if they don’t see what pretty generic to go with anything,” she expresses.



26 WWW.SUPERFLORAL.COM / FEBRUARY 2014
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