Page 2 - Super Floral > February 2014
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tableofCONTENTS





february 2014




departments
Photo: iBulb

4 perspective
Staffing the busy season
6 planning tips
Calendar and merchandising ideas
8 merchandising merit
Celebrating spring
9 “merchandising award of
excellence” entry form
12 hot options
Spring in the sky
18 modern style
Sheltered basket
20 workbench basics
Bedazzled corsage

31 22 cut flower
Daffodil
38 around the industry

Photo: iBulb 41 classifieds
41 ad index/editorial source guide

42 stats & facts
Easter spending


features


26 The hometown experience
Personal touches make the difference
at Gary & Leo’s Fresh Foods IGA.
31 What’s hot in blooming plants
Boost sales with new looks and
the right merchandising.
35 Dance dossier
Prom spending increases, and
the dress trends get wild.

22 37 The Super Floral Interview:
Prom marketing
Ken Tirpak of Reasor’s offers
www.superfloral.com / vol. 27, no. 2 strategies for reaching teens.






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