Page 2 - Super Floral > January 2014
P. 2



tableofCONTENTS


january 2014




departments



4 perspective
What’s new for Super Floral

6 planning tips
Calendar and merchandising ideas
8 hot options
Love is in the air
12 workbench basics
Romantic messages
14 modern style
Circle of love
17 cut flower
Hybrid tea rose

20 blooming plant
Mixed bulb gardens

20 36 around the industry
38 new products
39 “merchandising award of
excellence” entry form
41 classifieds
41 ad index/editorial source guide
42 stats & facts
Valentine’s Day spending

features



22 The state of the industry
Despite challenges ahead, our industry
is gearing up for new opportunities
in 2014.
26 The event specialists
Every day is a party for the florists
at Jensen’s Finest Foods.
30 Valentine’s Day
eye-popping displays
30
Entrants in our 2013 merchandising
contest wowed their customers—and
www.superfloral.com / vol. 27, no. 1 us—with strikingly creative promotions.
34 Customer service leadership
Cultivating exceptional service from
the “C-suite” to the store level.



JANUARY 2014 / WWW.SUPERFLORAL.COM 3
   1   2   3   4   5   6   7