Page 2 - Super Floral Retailng > November 2013 Issue
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6 perspective
Garden growth
8 calendar
Planning tips for the next six weeks
10 industry talk
Bedding plant care
12 hot options
Floral soarers
14 design of the month
Nature’s display
16 cut flower of the month
18 blooming plant of the month
32 “merchandising award of excellence” entry form
36 around the industry
38 new products
Committed to providing information and 41 classifieds
strategies to help sell more product, 41 ad index/editorial source guide
enhance business efficiency and 42 customer service
increase profits for supermarket The gift of a remarkable customer experience
and mass-market florists.
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november ’13 vol. 26 • no. 11


14 21 21 Holiday arrangements that WOW
Bulb flowers—especially hybrid lilies and callas—are
perfect for creating spectacular seasonal designs.
24 Outdoor destination
Highland Park Market grows a profitable niche
in garden sales.
28 Bedding plants for 2014
As you plan for next spring, take a look at these
exciting varieties from some of our industry’s leading
breeders and suppliers.
33 Good news in gardening
A new survey shows that sales are up for the second year
in a row.
34 Six months out: Time to order
Cute critters are perfect complements for a garden-themed
Mother’s Day display.
On the cover:
Photo courtesy of “Stars for Europe,” the European
poinsettia campaign,
super november ’13 floralretailing 3
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