Page 3 - index
P. 3
planning tips for the next six weeks To download a reprintable PDF
of this page, please go to
and select “Current Issue.”

october ’13

sunday monday tuesday wednesday thursday friday saturday
Clergy Appreciation Day Columbus Day (observed) National Boss Day Sweetest Day
Thanksgiving Day
13 14 15 16 17 18 19
United Nations Day

20 21 22 23 24 25 26

november ’13

sunday monday tuesday wednesday thursday friday saturday
Mother-in-Law Day Halloween National American Indian All Soul’s Day
Heritage Month (1-30)
Día de los Muertos (1-2)
All Saints’ Day
27 28 29 30 31 1 2
Daylight Saving Time General Election Day
ends (2 a.m.)
Islamic New Year
3 4 5 6 7 8 9
Remembrance Day
Veterans Day
10 11 12 13 14 15 16
Revolution Day (Mexico)

17 18 19 20 21 22 23
weekly to-do list holiday spotlight

Oct. 13-19 explains the history of Poinsettia Day. Go to Oct. 27 - Mother-In-Law Day
Create a display for Mother-in-Law Day (Oct. 27), and to get information.
include gift-ready items. Long the butt of bad jokes, mothers-
Order roses for a Guadalupe Day (Mexico, Dec. 12) display. in-law deserve a day of their own.
Create a promotion for Dia de los Muertos (Day of the Consider including bilingual signage with your display.
Dead, Mexico, Nov. 1-2), and include explanatory signage With the right products and promo-
for customers unfamiliar with the holiday. Nov. 3-9 tion, you can help your customers
Get your department ready for Thanksgiving (Nov. 28),
Oct. 20-26 Hanukkah (Nov. 28-Dec. 5) and Christmas (Dec. 25), and show their appreciation for their
Choose your theme for Easter (April 20), and order coordi- invite customers to a holiday open house. Publicize the mothers-in-law on this holiday, which
nating merchandise. event with your Facebook page, Twitter account, public-
address system and bag stuffers. always is on the fourth Sunday in
Plan your promotion for Administrative Professionals October. Encourage gift sales by
Week (April 20-26), and order merchandise. Nov. 10-16
Plan a small winter-white-themed display for the first day offering bouquets and arrange-
Oct. 27-Nov. 2 of winter (Dec. 21), and order coordinating flowers, bou- ments, gift baskets, themed gift-
Create a display celebrating National American Indian quets, plants, containers and balloons.
Heritage Month (Nov. 1-30). ware and balloons, and have a
Plan a promotion for Kwanzaa (Dec. 26-Jan. 1), and order selection of greeting cards on hand.
Order Advent calendars, wreaths, candles and other flowers, candles and other merchandise in the Kwanzaa
merchandise for a display marking the first day of colors of black, red and green. Draw attention to your display with
Advent (Dec. 1). eye-catching signage. sfr
Plan a party display for New Year’s Eve (Dec. 31), and
As part of your Veterans Day (Nov. 11) display, use signage order merchandise. Explore cross-merchandising possibili-
to thank veterans for their service. ties with other store departments.
Order plants in several colors and sizes as part of your Nov. 17-23
Poinsettia Day (Dec. 12), planning. Include signage that Choose your theme for Mother’s Day (May 11), and order
flowers, plants, balloons, giftware and other merchandise.

Take photos of your merchandising displays, and enter them in many displays as you like. Contest details and the entry form
the 2014 “Merchandising Award of Excellence” contest, spon- are on Page 35. You also can find the entry form online at
sored by Super Floral Retailing and Börgen Systems. Enter as

8 floralretailing october ’13
   1   2   3   4   5   6   7   8