Page 2 - index
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6 perspective
Brainstorming for sales
8 calendar
Planning tips for the next six weeks
10 industry talk
Merchandising contests
12 hot options
Thanksgiving burlap
14 design of the month
Pumpkin pot
16 workbench basics
Crossed wires
18 cut flower of the month
Spray chrysanthemum
20 blooming plant of the month
Ornamental pepper
38 around the industry
Committed to providing information and 40 new products
strategies to help sell more product, 41 classifieds
enhance business efficiency and 41 ad index/editorial source guide
increase profits for supermarket
and mass-market florists.
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october ’13 vol. 26 • no. 10


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22 Flowers and (much) more
The floral department at Kessler’s Inc. offers customers
convenient one-stop shopping.
26 Wedding bouquet trends
Discover the latest styles and colors for bridal flowers.
31 2013 Honor Award winners
Recipients are recognized for their engaging cross-
merchandising and exciting theme development.
26 35 Calling for entries
Send us photos of your best displays for the 2014
“Merchandising Award of Excellence” contest.
36 Six months out: Time to order
Encourage shoppers to thank the support staff who help
businesses thrive.
42 PMA’s floral vision
The Floral Council aims to develop a unified voice for
the industry.
super october ’13 floralretailing 3
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