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December 2012  vol. 25 no. 12

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

The friendly florists at Lee’s Marketplace
Floral is an important part of this Utah company’s customer service efforts.

Packaged to sell
Check out the five trends we’ve identified from suppliers’ newest sleeves, wraps and pot covers.

Strategies for giftware sales
Find out how to keep up on trends, make the best purchasing decisions and create attention-getting displays.

PMA’s record-breaking event
More attendees and floral news keep the excitement level high at Fresh Summit.

FlorEcuador • Agriflor 2012
Excellence was recognized at Ecuador’s 14th international flower trade show.

Poinsettias: What’s cropping up next year
Your sneak peek at the new varieties for 2013.




Happy holidays from Super Floral Retailing

Planning tips for the next six weeks

hot options
Balloons for celebrations

design of the month
Christmas craftsmanship

workbench basics
Primped poinsettias

cut flower of the month

blooming plant of the month
'Paper-white' Narcissus

“merchandising award of excellence” entry form

around the industry


ad index/ editorial source guide

success strategies
Good gripes










December 2012

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WildFlower Media Inc.