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December 2012  vol. 25 no. 12

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

COMPANY PROFILE
The friendly florists at Lee’s Marketplace
Floral is an important part of this Utah company’s customer service efforts.

Packaged to sell
Check out the five trends we’ve identified from suppliers’ newest sleeves, wraps and pot covers.

Strategies for giftware sales
Find out how to keep up on trends, make the best purchasing decisions and create attention-getting displays.

SHOW REPORTS
PMA’s record-breaking event
More attendees and floral news keep the excitement level high at Fresh Summit.

FlorEcuador • Agriflor 2012
Excellence was recognized at Ecuador’s 14th international flower trade show.

Poinsettias: What’s cropping up next year
Your sneak peek at the new varieties for 2013.

 

 

DEPARTMENTS

perspective
Happy holidays from Super Floral Retailing

calendar
Planning tips for the next six weeks

hot options
Balloons for celebrations

design of the month
Christmas craftsmanship

workbench basics
Primped poinsettias

cut flower of the month
Anthurium

blooming plant of the month
'Paper-white' Narcissus

“merchandising award of excellence” entry form

around the industry

classifieds

ad index/ editorial source guide

success strategies
Good gripes

 

 

 

 

 

 

 

 

 



December 2012
 



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WildFlower Media Inc.