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October 2012  vol. 25 no. 10

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

COMPANY PROFILE
Keeping the focus on the flowers
Floral makes a colorful impact at Heinen’s Fine Foods.

Wedding trends
Top directions in nuptials for the autumn season and beyond.

2012 Honor Award winners
Recipients are recognized for their engaging theme development and creative cross-merchandising.

Enter your best displays
Announcing the start of the 2013 “Merchandising Award of Excellence” contest.

ADMINISTRATIVE PROFESSIONALS DAY/WEEK PLANNER
Six months out: Time to order
Help your customers recognize the valuable contributions of support staff.

DEPARTMENTS

perspective
Eager to buy

calendar
Planning tips for the next six weeks

hot options
Thanksgiving traditions

design of the month
Horn of plenty

workbench basics
Autumn wedding bouquet

cut flower of the month
Gerbera

blooming plant of the month
Poinsettia

around the industry

new products

classifieds

ad index/editorial source guide

success strategies
Taming bridezilla

 

 

 

 

 

 

 



October 2012
 



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Florists' Review Enterprises, Inc.