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September 2012  vol. 25 no. 9

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

COMPANY PROFILE
Floral impact
At Zupan’s Markets, flowers help set the tone for customers’ entire store experience.

South America faces a changing market
Growers in Colombia and Ecuador react to demand, weather and currency challenges.

2012 Honor Award winners
Recipients are recognized for their attention-getting signage and sensational color harmony.

A fresh look for Fresh Summit
A new schedule and a floral town-hall meeting highlight PMA’s October event.

EASTER PLANNER
Six months out: Time to order
Subdued products casually celebrate the holiday and usher in spring with a simple and carefree show.

DEPARTMENTS

perspective
Floral innovation

calendar
Planning tips for the next six weeks

merchandising merit
Halloween thrills

hot options
Eerie inflatables

design of the month
Easy adaptations

workbench basics
Harvest farewell

cut flower of the month
Orchid

blooming plant of the month
Anthurium

around the industry

new products

classifieds

ad index/editorial source guide

success strategies
Cashing in on Halloween

 

 

 

 

 

 

 



September 2012
 



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Florists' Review Enterprises, Inc.