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August 2012  vol. 25 no. 8

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

CONTEST WINNER
Show-stopping roses
Hy-Vee in Cherokee, Iowa, wins the 2012 “Merchandising Award of Excellence” contest.

The Expo highlights
Buyers and exhibitors came together for four days of networking and education at this year’s International Floriculture Expo.

New bouquet styles
Appealing flowers and foliages in vibrant color palettes define the looks your customers will love.

Fresh flower report
The latest data on America’s cut flower and greens supplies.

VALENTINE’S DAY PLANNER
Six months out: Time to order
Black, an unexpected hue for Valentine’s Day, lends drama to modern romantic collections.

DEPARTMENTS

perspective
Compelling merchandising

calendar
Planning tips for the next six weeks

industry talk
Helium shortages

merchandising merit
Fall vignettes

design of the month
Upright wreath

workbench basics
Great gourds

cut flower of the month
Hypericum

blooming plant of the month
Kalanchoe

around the industry

new products

classifieds

ad index/editorial source guide

success strategies
Feasting on flowers

 

 

 

 

 

 



August 2012
 



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Florists' Review Enterprises, Inc.