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CONTEST WINNER
Show-stopping roses
Hy-Vee in Cherokee, Iowa, wins the 2012 “Merchandising Award of Excellence” contest.
The Expo highlights
Buyers and exhibitors came together for four days of networking and education at this year’s International Floriculture Expo.
New bouquet styles
Appealing flowers and foliages in vibrant color palettes define the looks your customers will love.
Fresh flower report
The latest data on America’s cut flower and greens supplies.
VALENTINE’S DAY PLANNER
Six months out: Time to order
Black, an unexpected hue for Valentine’s Day, lends drama to modern romantic collections.
DEPARTMENTS
perspective
Compelling merchandising
calendar
Planning tips for the next six weeks
industry talk
Helium shortages
merchandising merit
Fall vignettes
design of the month
Upright wreath
workbench basics
Great gourds
cut flower of the month
Hypericum
blooming plant of the month
Kalanchoe
around the industry
new products
classifieds
ad index/editorial source guide
success strategies
Feasting on flowers
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