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The 2012-2013 American Floral Trends Forecast
COMPANY PROFILE
Wowing customers at McCaffrey’s Market
An engaging mixture of merchandising, service and products keeps floral shoppers coming back.
CHRISTMAS PLANNER
Six months out: Time to order
Look for these seven important themes for the upcoming season.
DEPARTMENTS
perspective
Christmas optimism
calendar
Planning tips for the next six weeks
merchandising merit
Yule displays
workbench basics
Holiday table décor
cut flower of the month
Anemone
blooming plant of the month
Ornithogalum
around the industry
new products
classifieds
ad index/editorial source guide
success strategies
Ribbon rotation
On the cover:
Photo courtesy of “Stars for Europe,” the European poinsettia campaign,
www.starsforeurope.com
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