The 2012-2013 American Floral Trends Forecast
Wowing customers at McCaffrey’s Market
An engaging mixture of merchandising, service and products keeps floral shoppers coming back.
Six months out: Time to order
Look for these seven important themes for the upcoming season.
Planning tips for the next six weeks
Holiday table décor
cut flower of the month
blooming plant of the month
around the industry
ad index/editorial source guide
On the cover:
Photo courtesy of “Stars for Europe,” the European poinsettia campaign,