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July 2012  vol. 25 no. 7

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

The 2012-2013 American Floral Trends Forecast

COMPANY PROFILE
Wowing customers at McCaffrey’s Market
An engaging mixture of merchandising, service and products keeps floral shoppers coming back.

CHRISTMAS PLANNER
Six months out: Time to order
Look for these seven important themes for the upcoming season.

DEPARTMENTS

perspective
Christmas optimism

calendar
Planning tips for the next six weeks

merchandising merit
Yule displays

workbench basics
Holiday table décor

cut flower of the month
Anemone

blooming plant of the month
Ornithogalum

around the industry

new products

classifieds

ad index/editorial source guide

success strategies
Ribbon rotation

 

On the cover:
Photo courtesy of “Stars for Europe,” the European poinsettia campaign,
www.starsforeurope.com

 

 

 

 

 

 



July 2012
 



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Florists' Review Enterprises, Inc.