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June 2012  vol. 25 no. 6

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

The 2012-2013 American Floral Trends Forecast

Uptown Grocery’s upscale flowers
A new specialty market in Oklahoma makes the floral department a focal point.

The super 10
Super Floral Retailing’s exclusive annual listing of the nation’s top grocery companies.

It’s been a very good year—so far
Our specially commissioned survey shows surprising growth in supermarket floral sales for 2012’s first quarter.

The Expo keynote
John DiJulius promises to share the secret to providing excellent customer service.

NEPC scores touchdown
Attendees enjoy floral demonstrations at football-themed show.


Experience the difference

Merchandising ideas and planning tips

industry talk
Cause marketing

merchandising merit
Flower power

hot options
Retro style

design of the month
Old-fashioned sentiments

workbench basics
Basket update

cut flower of the month

blooming plant of the month

around the industry


ad index/editorial source guide

success strategies
Pack it up






June 2012

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WildFlower Media Inc.