Don't miss your chance to enter the 2012 "Merchandising Award of Excellence" contest.
Do you want to show floral colleagues from across North America your savvy merchandising skills—and possibly win a free trip to Miami Beach? Then enter the 2012 “Merchandising Award of Excellence” contest before the April 30 deadline.
The goals of the contest, sponsored by Super Floral Retailing and Börgen Systems, are to recognize the nation’s best floral-merchandising displays and to encourage supermarket and mass-market florists to reach new heights of excellence in creativity and quality. Last year’s grand-prize winner, Matt Winchester, who manages the produce and floral departments at Publix Super Market No. 828 in Sarasota, Fla., really did go to new heights with his soaring display. He wowed the contest judges with a 20-foot-tall replica of Paris’ Eiffel Tower and invited customers to experience the ultimate city of love.
how to enter
It’s simple to enter the contest—just photocopy and fill out the form on Page 38, submit photos and write brief descriptions of your displays. You also can download the entry form at www.superfloralretailing.com. You may submit digital images on a CD as long as they are presented in a high-resolution (minimum 300 dpi at 5” or 6”) format, and a color print of each image must accompany the CD. Photos will become the property of Super Floral Retailing and may be published.
The contest is aimed exclusively at supermarket and mass-market florists, and only store employees are eligible to enter. The winning display must appear within or near an in-store floral department, and flowers and plants should be a major part of the display.
You may enter as many displays as you like, but please submit a separate entry form with each display. Contestants will be eligible to win the Grand Award just once, but there is no limit on the number of Honor Awards individuals can receive.
what you can win
If you win, you’ll receive not only the recognition of our industry but also wonderful prizes. The Grand Award winner will receive free airfare to and hotel accommodations in Miami Beach, Fla., for one person to attend the International Floriculture Expo on June 21, where he or she will be presented the prestigious Orrefors crystal Börgen Cup by the founder and CEO of Börgen Systems, Arden Börgen. The winning display also will be featured in the August issue of Super Floral Retailing.
Four Honor Award recipients in the categories of “Color Harmony,” “Cross-Merchandising,” “Signage” and “Theme Development” will receive miniature crystal Börgen Cups engraved with their names as well as exposure of their own in the magazine. Even those who aren’t official winners might find themselves the focus of the magazine’s monthly “Merchandising Merit” department, which recognizes entrants’ exceptional merchandising displays.
Here are some tips to ensure your entries get the attention they deserve:
• Complete all questions on the entry form.
• Package photos so they won’t be damaged in shipping. Use cardboard or bubble wrap for protection.
• Use care if you write on the backs of photos. Allow the ink to dry before stacking photos so ink won’t smear onto the next photo.
• Do not crop photos, and do not write on them.
• Make sure photos aren’t blurry and will reproduce well in the magazine.
• Include a brief written description of your display. Describe how you developed the display, how you created the signage, how customers reacted and whether you had a significant increase in sales.
• Mail your entry to Merchandising Award of Excellence, Super Floral Retailing, 3300 SW Van Buren, Topeka, KS 66611.
• Beat the postmark deadline of April 30.
• Questions? Call Cynthia McGowan at (800) 355-8086, or e-mail her at firstname.lastname@example.org.
elements of a winner
The winning display must exhibit all of these elements: COLOR HARMONY How effectively is color used throughout the display? Does the display feature a specific color harmony or theme? CROSS-MERCHANDISING How effectively does the display sell nonfloral items? Do the floral and nonfloral items complement one another, or do they seem out of place? SIGNAGE Are the signs legible and effective? Do the signs fit into the overall theme of the display? THEME DEVELOPMENT Does the display have an easily recognizable, cohesive theme? Does it complement the products for sale and make the display more effective?
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Florists' Review Enterprises, Inc.