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design of the month

lasting love

Preserved florals look real but last much longer, so their exceptional perceived value makes them great gifts for Valentine’s Day.


For Valentine’s Day, most floral departments try to have a variety of arrangements on hand. This offering, composed of fresh-looking preserved botanicals, is for those seeking the value of longevity without sacrificing the natural beauty of fresh blossoms. It features one dozen roses—four each of three varieties—in a rustic wooden tote along with preserved maidenhair fern and Stoebe, the diminutive blossoms of which add a textural collar around the roses. A charming “shoestring” bow with jaunty chevron-cut streamers completes the country-inspired composition.

 




MATERIALS: preserved roses, Chocolate Stoebe and Adiantum (maidenhair fern) from Infinite Rose/Verdissimo; wooden basket from burton + BURTON; ribbon from Berwick Offray; reindeer moss from Mountain Farms; Aquafoam Dri II Brick and Steelpix® from Syndicate Sales.





See a “Video How To” feature demonstrating this technique at
http://www.superfloralretailing.com/SFR-TV/HowTo/2012/01.html



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