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October 2011  vol. 24 no. 10

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Bring in the brides
You have everything you need to host a bridal fair right in your own store. Discover how with tips from four grocery companies.

Four trendy giftables
Current consumer interests are reflected in the latest giftware.

Gifts and home accents
Economic issues are shaping these markets, but they are still going strong.

2011 Honor Award winners
Recipients are recognized for creative theme development and expert signage.

Calling for entries
Send us photos of your best displays for the 2012 “Merchandising Award of Excellence” contest.

Six months out: Time to order
Provide myriad ways for your customers to thank the multitude of people who assist on the job.


A strategic look back

Planning tips for the next six weeks

industry talk
Merchandising thanksgiving

design of the month
Autumn leaves

workbench basics
Herb-covered cornucopias

cut flower of the month
Hybrid lily

blooming plant of the month
Hybrid lily

around the industry

new products


ad index / editorial source guide

success strategies
Choosing giftware


October 2011

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Florists' Review Enterprises, Inc.