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september 2011  vol. 24 no. 9

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

COMPANY PROFILE
County Market: Taking care of customers
Discover how this floral operation continued to thrive throughout the recession.

Wrapped to sell
We’ve identified five hot trends from suppliers’ newest sleeves, wraps and pot covers.

Tariffs and weather affect trade
South American flower growers are dealing with the effects of unforeseeable circumstances.

2011 Honor Award winners
Recipients are recognized for their color choices and cross-merchandising expertise.

EASTER PLANNER
Six months out: Time to order
Easter may seem a whole winter away, but in the retail world, this time of year signals the start of springtime planning.



DEPARTMENTS

perspective
Design inspiration

calendar
Planning tips for the next six weeks

merchandising merit
Floral frights

hot options
Halloween balloons

workbench basics
Eerie enhancements

cut flower of the month
Orchids

blooming plant of the month
Orchids

around the industry

classifieds

ad index / editorial source guide

success strategies
Hyping Halloween



September 2011
 


Super Floral Retailing
 Copyright 2011
Florists' Review Enterprises, Inc.