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CONTEST WINNER
Soaring to new heights
A Publix in Sarasota, Fla., wins the 2011 “Merchandising Award of Excellence” contest.
Highlights from the Expo
The action was nonstop at this year’s International Floriculture Expo.
Hot styles in bouquets
See the looks that will inspire your customers to buy.
Fall’s bounty
Discover how floral departments merchandise for autumn.
VALENTINE’S DAY PLANNER
Six months out: Time to order
Love is often expressed through tasty treats, so give your customers the real deal or a delectable representation, or combine the two for super sweet sentiments.
DEPARTMENTS
perspective
Learning opportunities
calendar
Planning tips for the next six weeks
industry talk
Bouquets in the home
hot options
Holiday plants and bouquets
design of the month
Towering tribute
workbench basics
Summer sunflowers
cut flower of the month
Sunflower
blooming plant of the month
Sunflower
around the industry
new products
classifieds
ad index / editorial source guide
success strategies
Funeral trends
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