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august 2011  vol. 24 • no. 8

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

CONTEST WINNER
Soaring to new heights
A Publix in Sarasota, Fla., wins the 2011 “Merchandising Award of Excellence” contest.

Highlights from the Expo
The action was nonstop at this year’s International Floriculture Expo.

Hot styles in bouquets
See the looks that will inspire your customers to buy.

Fall’s bounty
Discover how floral departments merchandise for autumn.

VALENTINE’S DAY PLANNER

Six months out: Time to order
Love is often expressed through tasty treats, so give your customers the real deal or a delectable representation, or combine the two for super sweet sentiments.


DEPARTMENTS

perspective
Learning opportunities

calendar
Planning tips for the next six weeks

industry talk
Bouquets in the home

hot options
Holiday plants and bouquets

design of the month
Towering tribute

workbench basics
Summer sunflowers

cut flower of the month
Sunflower

blooming plant of the month
Sunflower

around the industry

new products

classifieds

ad index / editorial source guide

success strategies
Funeral trends



August 2011
 


Super Floral Retailing •
 Copyright 2011
Florists' Review Enterprises, Inc.