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july 2011  vol. 24 no. 7

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

STORE PROFILE
A FRESH approach in Texas
Floral is showcased in Brookshire’s new concept store.

CHRISTMAS PLANNER 2011
Six months out: Time to order
Use these hot trends for the 2011 holiday season as guides for Christmas planning, purchasing and displays.

Keep your greenery fresh
Evergreens are a beloved staple of the season; here's how to make sure you offer only the best to your customers.



DEPARTMENTS

perspective
Christmas strategies

calendar
Planning tips for the next six weeks

merchandising merit
Holiday plants and bouquets

hot options
Holiday plants and bouquets

design of the month
Follow the formula

workbench basics
Posy present

cut flower of the month
Dianthus

blooming plant of the month
Pot carnation

around the industry

new products

classifieds

ad index / editorial source guide

success strategies
Wrapped and ready



July 2011
 


Super Floral Retailing
 Copyright 2011
Florists' Review Enterprises, Inc.