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june 2011  vol. 24 • no. 6

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Trends in floral design
Industry-leading designers share their insights into what flower buyers are currently craving.

Sobeys Atlantic: A leader in floral innovation
This Canadian company is always on the lookout for new ways to excel.

The super 10
Super Floral Retailing’s exclusive annual listing of the nation’s top grocery companies.

The Expo keynote
Cirque du Soleil executive will share strategies for keeping your creative fires burning.

A home run in Boston
The floral design contest was a hit at the New England Produce Council’s annual Expo.

Find customer service stars for your department
Here are six strategies for hiring the best ambassadors for your business.


Growing sales

Planning tips for the next six weeks

industry talk
Trade show goals

merchandising merit
Beary patriotic

hot options
Birthday wishes

design of the month
Independence Day festivities

workbench basics
Beyond basic buds

cut flower of the month

blooming plant of the month

around the industry

new products


ad index / editorial source guide

success strategies
Signs of the times

June 2011

Super Floral Retailing •
 Copyright 2011
Florists' Review Enterprises, Inc.