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design of the month

independence
day festivities

Make your summertime designs pop on a table display with patriotic panache.

A patriotic palette of red, white and blue for Fourth of July celebrations is easy with monobotanical collections of roses, carnations, Hydrangeas, Delphiniums and Hypericum. When covered or accented with striped fabrics, even the containers contribute to the stars-and-stripes theme of the holiday.

Create a tabletop display such as this one in your department to attract attention, and cross-merchandise with items from other departments, such as potholders, place mats and napkins, to enhance the theme. The novel floral fan is an unexpected addition that will add some spark to your summertime promotions.


MATERIALS: Alabaster’ garden roses, Hydrangeas, carnations, Delphiniums and Hypericum from Asocolflores-member farms in Colombia; Toile Aves Estates Vase, Stoneware Plates and red bud vases from burton + BURTON; Nantucket baskets from Harvest of Barnstable; cylinder vases from Syndicate Sales; boater hat, striped fabric, double-faced tape and ribbon from favorite suppliers; Tack 2000 spray adhesive from Design Master Color Tool.



This design was excerpted from Flowers for the Table, a new book published by Florists’ Review. It includes 28 tablescapes for holidays and get-togethers throughout the year. How-to instructions for every celebration are included. Hardcover. 120 pages. Order online at www.superfloralretailing.com, and click on “Bookstore,” or call (800) 355-8086.
petaled fans
A promotional fan gets a fanciful update with a covering of Hydrangea florets, which are adhered with spray adhesive. Apply them in overlapping layers starting at the outside edges, and work toward the center.

fabric wrapped vases

Cut a piece of fabric wide enough to encircle a cylinder vase. Make it the height of the vase plus about 11⁄2 inches. Apply double-face tape to the front side of the fabric, flush with the edge.

Fold over the taped strip of fabric, creating a “cuff” the width of the tape. Apply another strip of tape in the same manner, and fold the fabric over again, to create finished edges on the top and bottom of the cuff.

Apply a strip of double-face tape vertically onto the vase. Apply one end of the fabric to the tape, with the cuff at the bottom, and wrap the fabric tightly around the vase. Adhere the loose end of the fabric with another strip of double-face tape.

 

Super Floral Retailing  Copyright 2011
Florists' Review Enterprises, Inc.