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april 2011  vol. 24 no. 4

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

COMPANY PROFILE
Service has its rewards
Scolari’s Food & Drug grows its floral operation thanks to a full range of services.

Nuptial notes
Trends in the state of holy matrimony.

Send us your entries
Don’t miss your last chance to enter the 2011“Merchandising Award of Excellence” contest. You could win the Börgen Cup and a trip to Miami Beach!

"merchandising award of excellence" entry form

HALLOWEEN PLANNER
Six months out: Time to order
Capture impulse sales with eye-catching, fun products that customers can’t resist.



DEPARTMENTS

perspective
Saying thank you

calendar
Planning tips for the next six weeks

industry talk
Wedding Challenges

merchandising merit
A feel for Mother's Day

hot options
Inspiring Gifts

design of the month
Color Spectrum

workbench basics
Spring greens

cut flower of the month
Calla

blooming plant of the month
Calla

around the industry

new products

classifieds

ad index / editorial source guide

success strategies
Buying with purpose



April 2011
 


Super Floral Retailing
 Copyright 2011
Florists' Review Enterprises, Inc.