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february

Features

Say “I do” to weddings
Supermarkets find nuptial florals can be a profitable business.
By Monica Humbard

Getting hitched
All the numbers that matter when it comes to wedding sales.

The best in bulbs
Your customers will know spring has arrived when these bright beauties
decorate your department.
By Cynthia L. McGowan

Sell more bulbs
With the right kind of merchandising, customers won’t be able to resist your
spring blooms.
By Cynthia L. McGowan

For your bulbs only
A variety of products made just for keeping your cut bulb flowers looking
their best.
By Landon R. Hall

Dutch specialties
Holland’s flower growers create a niche market for their upscale blooms.
By Cynthia L. McGowan

Make balloon sales rise to the top
Having the right products can make your profits soar.
By Landon R. Hall

Speaking from the heart
Utah-based Speaking Roses is receiving widespread attention and big
licensing deals for its innovative personalization concept.
 


Floral Trends
 
Departments
Planning Ahead
Merchandising Merit
Balloon Launch
Floral Trends
Workbench Basics
Fresh Flower of the Month
Blooming Plant of the Month
Foliage Plant of the Month

Business Management Section
Bulletin Board
New Products

Columns
Perspective
Pam’s Journal

Getting more info
Marketplace
Classifieds
Index of Advertisers/Editorial Source Guide
 
 

Super Floral Retailing • Copyright 2005
Florists' Review Enterprises, Inc.