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february 2008  vol.21 • no.2

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.



Thrifty Foods: A legacy of success

This Canadian company’s new owner acquires a chain with a commitment to floral.


Flowers in fashion

Know the prom styles teens will be sporting to best appeal to this lucrative demographic.


Grow your bulb sales

Discover 10 tips for merchandising these spring favorites. PLUS, see 30 varieties to offer customers, and get care advice.


Key facts about Dutch cut-flower production

Holland grows its share of the floriculture market.


Spring into the holidays with balloons

New balloon selections for St. Patrick’s Day, Easter, Administrative Professionals Day and Mother’s Day will have your sales soaring.


February 2008


Training for good service



Merchandising ideas and planning tips


industry talk

Educating employees


merchandising merit

Treatment for spring fever


hot options

St. Patrick’s Day array


workbench basics

Wristlets done right


cut flower of the month



blooming plant of the month



foliage plant of the month



“merchandising award of excellence” entry form


bulletin board


movers & shakers




ad index/editorial

source guide


critical mass

Big bang for your buck


Super Floral Retailing • Copyright 2007
Florists' Review Enterprises, Inc.