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february 2007  vol.20 • no.2

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

FEATURES


Selling green
Consumers will get the most from bulb plants bought in bud stage.
by Amy Bauer

Bulb flower and plant guide
Get ready for spring sales with this handy resource to top cut tulip and Narcissus varieties and information about favorite blooming bulb plants.
by Amy Bauer

STORE PROFILE

How a Dutch supermarket sells flowers
In a country that loves florals, this grocery store operation uses presentation, convenience and service to stand out from the competition.
by Cynthia L. McGowan

Dutch floriculture, by the numbers
Key facts about the world’s No. 1 flower exporter.

Balloons for spring holidays
Check out these new selections for St. Patrick’s Day, Easter, Administrative Professionals Day and Mother’s Day.

Prepping for proms
Try these techniques to enhance your sales of personal flowers for proms and other teen dances.
by Amy Bauer

Maximizing your space
Merchandising experts reveal how to make the most of the area in your floral department.
by Monica Humbard


Parade day
Super Floral Retailing’s president offers an insider’s look at the judging of the 2007 Rose Parade.
by Frances Dudley, AAF

 


Feature Story



February 2007
 
Departments

perspective

Opportunities for growth

calendar
Merchandising ideas and planning tips

industry talk
Cindy Rapshus, vice president of business development with FTD Group, Inc.’s Mass Market Group

merchandising merit
Good use of borrowed space

hot options
Birds and nests

workbench basics
Corsage and bout essentials

cut flower of the month
Blooming branches

blooming plant of the month
Crocus

foliage plant of the month
Wandering Jew

bulletin board

new products

"merchandising award of excellence” entry form

classifieds

ad index / editorial source guide

pam’s journal
Think of the possibilities
 

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