FEATURES
Selling green
Consumers will get the most from bulb plants bought in bud
stage.
by Amy Bauer
Bulb flower and plant guide
Get ready for spring sales with this handy resource to top cut
tulip and Narcissus varieties and information about favorite
blooming bulb plants.
by Amy Bauer
STORE PROFILE
How a Dutch supermarket sells
flowers
In a country that loves florals, this grocery store operation
uses presentation, convenience and service to stand out from the
competition.
by Cynthia L. McGowan
Dutch floriculture, by the numbers
Key facts about the world’s No. 1 flower exporter.
Balloons for spring holidays
Check out these new selections for St. Patrick’s Day, Easter,
Administrative Professionals Day and Mother’s Day.
Prepping for proms
Try these techniques to enhance your sales of personal flowers
for proms and other teen dances.
by Amy Bauer
Maximizing your space
Merchandising experts reveal how to make the most of the area in
your floral department.
by Monica Humbard
Parade day
Super Floral Retailing’s president offers an insider’s look at
the judging of the 2007 Rose Parade.
by Frances Dudley, AAF
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Feature Story |
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February 2007
Departments
perspective
Opportunities for growth
calendar
Merchandising ideas and planning tips
industry talk
Cindy Rapshus, vice president of business development with FTD
Group, Inc.’s Mass Market Group
merchandising merit
Good use of borrowed space
hot options
Birds and nests
workbench basics
Corsage and bout essentials
cut flower of the month
Blooming branches
blooming plant of the month
Crocus
foliage plant of the month
Wandering Jew
bulletin board
new products
"merchandising award of excellence” entry form
classifieds
ad index / editorial source
guide
pam’s journal
Think of the possibilities
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