Features
Turn shoppers on to bulb flowers
Experts give sales strategies, merchandising techniques and care
tips to help you increase your market share of these spring—and
beyond—favorites.
By Monica Humbard
Downtown destination
Shaw’s flagship store in Boston fits in well with its hip
surroundings, and floral is an important part of its upscale
offerings.
By Cynthia L. McGowan
Feeling the fuel-price squeeze
The increases have affected all segments of the floriculture
industry.
By Morgan Chilson
Hire the right employees
Management experts offer strategies to make sure you get the
best staff for your business.
By Morgan Chilson
Who are your customers?
Learn how to recognize the different types of shoppers—and
improve your service and sales.
By Jan Landon
Dutch growers tackle challenges
Holland turns to new markets and changes focus to counter
increased competition
and rising costs of doing business.
By Morgan Chilson
New poinsettias for 2006
Get the information you need now to have the right varieties for
next Christmas.
By Cynthia L. McGowan
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Blooming Plants |
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February 2006
Departments
perspective
Business matters
calendar
Merchandising ideas and planning tips
industry talk
Lucas Boreel of the International Flower Bulb Centre (IBC)
merchandising merit
Make an offer they can’t refuse
hot options
Sleeves of spring
floral trends
Rolling in clover
workbench basics
Spring style
cut flower of the month
Agapanthus
blooming plant of the month
Narcissus
foliage plant of the month
Asplenium
“merchandising award of excellence” entry form
bulletin board
new products
classifieds
ad index / editorial source guide
pam’s journal
Turn out the lights
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