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Flower-related events see record participation at PMA’s big event.

by Cynthia L. McGowan

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    Floral attendance at October’s Fresh Summit International Convention & Exposition in Orlando, Fla., surpassed last year’s record level, Produce Marketing Association (PMA) officials report.
    Although a total count of floral attendees wasn’t available at press time, Terry Humfeld, PMA vice president of volunteer leadership relations, says, “We did sell 90 floral value packages compared to 65 in 2007 and 41 in 2006. We’re extremely pleased with this growth.”
     A total of 17,503 people attended the four-day event. Among the 800 exhibitors, 83 companies offered floral-related products and services. “The energy level on the show floor was very high, and most floral exhibitors I spoke with were very pleased with the contacts that they made,” Mr. Humfeld relates.
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     Floral highlights of Fresh Summit included:
FLORAL SUPPLY-CHAIN TOUR Attendees on the sold-out tour visited Walt Disney World’s Florist & Gift Baskets Division; Kerry’s Bromeliad Nursery, Inc.; and a Winn-Dixie store. “The initial reports back from the tour are that it was an excellent experience and one of our best tours ever,” Mr. Humfeld describes.
WORKSHOPS The first session highlighted European floral trends and included a floral display demonstrating how to incorporate those trends into U.S. stores. The second floral-specific workshop featured a panel of consumers offering their insights into why and when they buy florals. Most agreed they want more informative signage, including easy-to-see prices, care tips and flower facts.
     Next year’s Fresh Summit will be Oct. 2-5 in Anaheim, Calif. Mr. Humfeld says planning for the floral events will begin soon.

Reach Editor in Chief Cynthia L. McGowan at or (800) 355-8086.

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  danny temkin receives honor

    Danny Temkin, founder and president of packaging company Temkin International, Inc.of Payson, Utah, was named the 2008 Floral Marketer of the Year during the Produce Marketing Association (PMA) Fresh Summit International Convention & Exposition.
     Marcy Britigan, president of MEI Specialty Refrigeration and Fixtures, and the 2007 recipient, presented the award to Mr. Temkin, noting his “can-do” spirit and development of innovations that have grown the industry. “Our winner is never one to settle for the status quo,” she remarked.
     Mr. Temkin began his business in his garage in 1980, growing it into a leader in the packaging industry, with four divisions worldwide and more than 500 employees. Mr. Temkin attributes his success to both persistence and a love for the floral industry. “I call it industry responsibility,” he says. “We try to be everything to the industry.”
     Confirms Cindy Rapshus, vice president of business development for Temkin and its subsidiary Element Imports, “Danny has an infectious attitude of wanting to see the industry continue to be successful, and has developed products, opened new facilities and mentored many to help their businesses grow.”
     True to form, Mr. Temkin, who says winning the award was an “awesome, awesome feeling,” hopes he can use the honor to further his goal of growing the floral industry. He suggests Floral Marketer of the Year recipients, with their experience and expertise, could form a committee to explore the issues facing the industry. “I think there is a lot of work to be done,” he describes. “I’m absolutely ready to be part of that.”



Super Floral Retailing • Copyright 2008
Florists' Review Enterprises, Inc.