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december 2007  vol.20 • no.12

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.


Spotlight on fresh
A new program at Giant Eagle moves flowers and plants to center stage.
by Cynthia L. McGowan

The tulip: Moving on up
This bulb flower’s popularity in the United States rises as year-round production and worldwide markets ensure availability.
by Monica Humbard

Mixed fillers: Packing a powerful punch
Prepackaged products help knock out retailers’ labor, shrinkage and cost-management challenges.
by Monica Humbard

Top-selling merchandisers
Manufacturers and suppliers share some of their best-selling display options.
by Amy Bauer

Floral success at PMA
Flower-related participation at Fresh Summit sets a record.

Proflora: A biennial showcase
Growers, suppliers and buyers celebrated an abundance of floral products in Cartagena, Colombia.

December 2007

2008 Sourcebook

Product listings
Company directory


"merchandising award of excellence" entry form

ad index / editorial source guide

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