Features
Upscale by design
Only the best will do for Rice Epicurean Markets’ floral
customers.
By Cynthia L. McGowan
Call to action
Industry experts urge changes in distribution chain to ensure
the best floral products for consumers.
By Monica Humbard
Coming of age
Consumer bunch programs respond to the increasingly important
role of foliages and fillers.
By Monica Humbard
The low-price question
Does the focus on cost end up hurting flowers’ value? Experts
weigh in.
By Morgan Chilson
The brand influence
Learn why building your brand can be the best investment you
ever made.
By Alanna Harvey
Highlighting Colombia’s flowers
Proflora 2005 draws attention to one of the country’s most
important exports.
By Landon R. Hall
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December 2005
Getting more info
Classifieds
“Merchandising Award of Excellence” Entry Form
Index of Advertisers/Editorial Source Guide
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