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august 2010  vol. 23 • no. 8

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

A sweet Valentine’s Day display
Stop & Shop in Toms River, N.J., wins the 2010 “Merchandising Award of Excellence” contest.

The expo’s successful debut
The International Floriculture Expo gains a strong reception from both buyers and exhibitors.

Bouquets at the expo
Discover some of the hottest products we saw in Miami Beach.

Autumn: Make it amazing
Consider these ideas to help your department be fab during fall.

VALENTINE’S DAY PLANNER
Six months out: Time to order
Help your customers get verbal with these fun and easy ways to express sentiments.
 



August 2010
 
 DEPARTMENTS

perspective
Expo observations

calendar
Merchandising ideas and planning tips for the next six weeks

industry talk
Take advantage of autumn

hot options
Roses for fall occasions

design of the month
Mod mix

workbench basics
Take the cake

cut flower of the month
Safflower

blooming plant of the month
Garden mum

new products

bulletin board

classifieds

ad index/editorial source guide
 

Super Floral Retailing • Copyright 2010
Florists' Review Enterprises, Inc.